Today even at NaXum, we see companies starting with customer rewards programs as the cornerstone of their referral marketing platform and almost half of the new startups ditching the multi-level compensation programs, for simpler two-level commission structures that give the majority of the rewards to the team member who is actually making the sale.

Has the role of your corporate team changed when it comes to running a referral marketing company?     I’ve had the honor of serving direct selling companies as a vendor for over 12 years now and am amazed at how the expectations of what the ‘field leaders’ will bring to the table versus what […]

Some companies fall into the temptation of creating really complex rewards programs for retail customers. When you’re a hybrid referral marketing company, meaning both customer rewards programs and affiliates who earn cash, there is a lot of merit to keeping the customer rewards program simple and keeping the more complex rewards for the affiliates.

Have you ever heard of the K.I.S.S. method? Keep It Simple Stupid? Powerful conversation:     When you think about the structure of your customer rewards programs versus creating a compensation structure for affiliates that are your salespeople, simplicity is key on the customer rewards side. Companies are leveraging hybrid referral marketing programs all across […]

This week on a call with the client, the conversation about ‘old school’ direct selling techniques versus ‘new school’ online methods came up:     The key I’ve found is that at the end of the day, it is still PEOPLE who buy from you. Relationships, trust, and creating value for other people’s needs never […]