The referral marketing space is changing quickly. Only 20 years ago, if you were in direct selling, network marketing, or a party plan program, you were one of only a few options for ‘extra’ income to the millions of men and women seeking a side-gig a few hours a week to support their families. Today […]

Sales training in referral marketing has experienced a constant evolution. Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills. Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily […]

Sales training in referral marketing has experienced a constant evolution. Years ago, teams would grow from live training events and audio cassette taps that reinforced the skills required to grow your skills. Over the last decade, companies have moved their training primarily into videos that the members can watch, learn, and apply to their daily […]

In the referral marketing space, many people think of ‘the customer’ as the end consumer of the product or the service that you provide. If you sell skincare, it’s the man or woman who buys a bottle and enjoys your product. If you sell online education, it’s the student that enrolls in your course. If […]

“In our work with direct selling companies over the last 20 years, the key I’ve found is expanding your vision of creating a customer experience, to treat all stakeholders in your organization as the customer” – Ben Dixon, CEO, NaXum